Walmart mass personalization

Applying personalization across all Customer Engagement platforms

and marketing touchpoints.

Products and Touchpoints: myWalgreens, Walgreens.com, Pricing & Offer Platform, CRM, Email Campaigns, Precision Media Pilots, Data Lake, Proprietary AI-powered Audience Selector, Adobe Campaign, Retail Media Network

Key Wins

  • Delivered key initiatives utilizing stakeholder management skills and domain expertise to identify and alleviate cross-functional dependencies and barriers.

  • Increased Precision Media pilots from 2 to 12 monthly

  • Translated ambiguous strategic initiatives into roadmap

  • Captured 162% of forecasted revenue.

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